Garden Valley Telephone, a telephone service provider since 1906, contacted Armor Interactive to elevate their brand in a way that would reflect the technological advancements they have employed over the years as well as their goals to advance their leadership in innovation and service.
The challenge was to initiate the process of maintaining an element of current visual real estate while designing a fresh mark reflectant of the company’s advancements in their professional field. Starting with the shape of the inverted triangle that essentially represented the “V”, a new direction was established by morphing the letters “G” and “V” together in a way that brings harmonious balance with strong directive line movement shaped neatly into a digital crest. The colors red and black are staple.
