Since 1981, Missouri Valley Vet has expanded their practice to include two additional locations. With the addition of their latest location in a neighboring city, a solution needed to be developed that would ultimately bring cohesiveness and consistency between all locations. Inconsistencies with their brand between locations created a void of total brand experience.
Armor Interactive developed a new identity designed to simplify the visual perspective, establish longevity, simplify printing, unify all locations, and positively reflect the Missouri Valley Vet brand. The new logo simplifies this by taking advantage of slicing the V from the letter M then surrounding them in a crest The umbrella name, Missouri Valley Vet, is the staple identifying wordmark. Each location is easily recognized under the umbrella logo while maintaining consistent identity throughout.